The impact of product quality on intention to experience tourism according to OCOP standards in Vietnam

Authors

  • Nguyen Thi Hien Students, Faculty of Business Management, National Economics University, Hanoi, Vietnam
  • Hoang Thi Mai Hoa Students, Faculty of Business Management, National Economics University, Hanoi, Vietnam
  • Vu Cam Tu Students, Faculty of Business Management, National Economics University, Hanoi, Vietnam
  • Nguyen Thi Van Students, Faculty of Business Management, National Economics University, Hanoi, Vietnam

DOI:

https://doi.org/10.31305/rrijm.2022.v07.i02.017

Keywords:

OCOP, service quality, tourism product, travel, Vietnam

Abstract

The study focuses on analyzing and evaluating the influence of product/service quality on intention to experience tourism according to OCOP standards in Vietnam. By based on two main sources: Secondary data including documents, newspapers, laws, ... about the OCOP program in Vietnam from 2018-2020 and primary data collected from the survey which is based on decision No. 1048 / QD-Ttg 2019. Research results confirm that product quality has a positive impact on the intention to experience OCOP tourism products. From the research results, the authors will make suggestions and recommendations for points that need to be amended and supplemented for the current OCOP tourism products to improve the customer's intention to use the product in the future.

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Published

20-02-2022

How to Cite

Nguyen Thi Hien, Hoang Thi Mai Hoa, Vu Cam Tu, & Nguyen Thi Van. (2022). The impact of product quality on intention to experience tourism according to OCOP standards in Vietnam. RESEARCH REVIEW International Journal of Multidisciplinary, 7(2), 46–51. https://doi.org/10.31305/rrijm.2022.v07.i02.017

Issue

Vol. 7 No. 2 (2022): RESEARCH REVIEW International Journal of Multidisciplinary

Section

Articles

License

This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).