Unveiling Small Scale Entrepreneurs’ Insights on Revenue Impact Through Social Media Marketing at Gandhinagar

Abstract

This study investigates how Small-Scale Entrepreneurs perceive the impact of Social media marketing on income generation. Employing a mixed-methods design that transcends traditional quantitative and qualitative research dichotomy, the research aims to comprehensively analyse the intricate relationship between Social media marketing strategies and revenue outcomes for SSE. The study adopts both qualitative exploration and statistical measurements to capture the diverse narratives and experiential insights of Small-Scale Entrepreneurs, within a sample size of 150. The primary objectives include analyzing Small Scale Entrepreneurs perspectives on the influence of Social media marketing on revenue and examining potential connections between this impact and demographic factors. The research seeks to contribute to academic discourse, inform policymakers for the development of supportive initiatives, and provide entrepreneurs with valuable insights for strategic decision-making. Additionally, the study aims to offer nuanced perspectives on the evolving landscape of Social media marketing in the Small Scale sector. Anticipated outcomes include enhancements in the competitiveness and sustainability of the SSE sector, thereby contributing to the broader economic landscape and empowering individual enterprises to refine their Social media strategies.