Influential Factors in Media Credibility
DOI:
https://doi.org/10.31305/rrijm.2024.v09.n09.011Keywords:
Credibility, Trust, Media Practices Trust, Trust in Political and Economic Systems, Media ImpartialityAbstract
Humans require information to perform their individual and social activities. Today, it is easier than ever to access a wide range of information. Mass media plays a crucial role in gathering and disseminating messages on various subjects to the public. Media outlets that have established trustworthiness in their operations hold a greater sway over audiences compared to others. In today's competitive media landscape, each media organization must earn and uphold the trust of its audience to ensure its longevity. The accurate delivery of messages through media plays an important role in shaping public opinion and aims to attract audiences while establishing credibility among different media channels. This research aims to identify the factors that can assist media organizations in maintaining and upholding their professional credibility with their audiences. In order to gain the trust of their audience, media outlets can follow these guidelines: -Depicting real-life situations accurately, -Refraining from getting involved in any subject matter, -Remaining unbiased in their activities, -Utilizing reliable sources for news, -The way news is delivered.
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This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).
