Green Logistics Adoption in Vietnam’s E-Commerce Sector: Trends, Challenges, and Business Performance

Authors

DOI:

https://doi.org/10.31305/rrijm.2025.v10.n2.020

Keywords:

E-commerce, Green Logistics, Sustainability, SMEs, Vietnam

Abstract

The rapid expansion of Vietnam’s e-commerce sector has intensified the demand for sustainable logistics solutions. This study investigates green logistics adoption, emphasizing the roles of environmental awareness, technological readiness, and policy support. A mixed-methods approach was employed. Qualitative analyses of industry trends were complemented by a quantitative survey involving 581 valid responses from e-commerce businesses based on Vietnam. Factor analyses and regression techniques were used to assess the relationships between green logistics practices and business performance. Findings indicate that higher environmental awareness and improved technological readiness significantly drive green logistics adoption. Policy support, although contributory, remains less effective. Regression results underscore that while green logistics enhances competitiveness (with coefficients ranging from 0.104 to 0.613), its impact on short-term financial performance is modest. A notable gap exists between large enterprises and SMEs regarding the implementation of sustainable practices. Green logistics represents a strategic imperative for the sustainable evolution of Vietnam’s e-commerce landscape. The study recommends enhanced policy incentives and targeted technological investments to bridge current adoption barriers and foster long-term competitive advantage.

Author Biographies

Trong Duc Tran, Lecturer, School of Trade and International Economics, National Economics University

Trong Duc Tran is a Lecturer at the National Economics University (NEU) in Hanoi, Vietnam. He holds a Master’s degree in Development Economics and International Economics, which he obtained in 2016 from the National Economics University, Vietnam, after completing part of his studies in Australia. Prior to this, he graduated with a Bachelor’s degree in Investment Economics from the National Economics University in 2013. With a strong academic background and expertise in economics, Mr. Đức has been contributing to the field of economics education and research since his appointment as a lecturer in 2017. He is proficient in English and continues to engage in academic and professional activities at NEU, where he is dedicated to fostering the next generation of economists.

Quang Hieu Nguyen, Student of National Economics University

Quang Hieu Nguyen is currently a student at the School of Advanced Education Programs, National Economics University (NEU).

Huynh Thai An Nguyen, Student of National Economics University

Huynh Thai An Nguyen is currently a student at the School of Advanced Education Programs, National Economics University (NEU)

Thanh Tam Le, Student of National Economics University

Thanh Tam Le is currently a student at the is currently a student at the School of Advanced Education Programs, National Economics University (NEU).

Thi Thanh Van Pham, Student of National Economics University

Thi Thanh Van Pham is currently a student at the School of Advanced Education Programs, National Economics University (NEU).

Tue Lam Nguyen, Student of National Economics University

Tue Lam Nguyen is currently a student at the Faculty of Management Information Systems, National Economics University (NEU).

References

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Published

18-02-2025

How to Cite

Tran, T. D., Nguyen, Q. H., Nguyen, H. T. A., Le, T. T., Pham, T. T. V., & Nguyen, T. L. (2025). Green Logistics Adoption in Vietnam’s E-Commerce Sector: Trends, Challenges, and Business Performance . RESEARCH REVIEW International Journal of Multidisciplinary, 10(2), 172–180. https://doi.org/10.31305/rrijm.2025.v10.n2.020

Issue

Vol. 10 No. 2 (2025): RESEARCH REVIEW International Journal of Multidisciplinary

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).