Significance of Service Quality in Tourism Industry: A Comprehensive Review
DOI:
https://doi.org/10.31305/rrijm.2025.v10.n2.027Keywords:
Service quality, tourist satisfaction, service encounter, sustainable tourismAbstract
The aim of the comprehensive review is to explore service quality in tourism industry. It primarily focuses around the tourist satisfaction, loyalty, and overall business performance. The literature reviewed starts by introducing service quality as pertaining to tourism and capturing its significance in shaping tourist satisfaction and competition levels across the industry. It highlights the key relationships with the role of technology, service encounter, tourist perceived values, cultural differences and sustainable tourism development.
References
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The service encounter: Diagnosing favorable and unfavorable incidents. Journal of Marketing, 54(1), 71-84. https://doi.org/10.1177/002224299005400105
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—the state of eTourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005
Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122. https://doi.org/10.1016/j.tourman.2006.07.007
Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68. https://doi.org/10.1177/002224299205600304
Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour. Tourism Management, 27(3), 437-452. https://doi.org/10.1016/j.tourman.2004.12.002
Go, F. M., & Govers, R. (2000). Integrated quality management for tourist destinations: A European perspective on achieving competitiveness. Tourism Management, 21(1), 79-88. https://doi.org/10.1016/S0261-5177(99)00098-9
Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44.
Gronroos, C. (2000). Service management and marketing: A customer relationship management approach (2nd ed.). Wiley.
Middleton, V. T., & Hawkins, R. (1998). Sustainable tourism: A marketing perspective. Butterworth-Heinemann.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Pearce, P. L. (2005). Tourist behaviour: Themes and conceptual schemes. Channel View Publications.
Reisinger, Y., & Turner, L. W. (2003). Cross-cultural behaviour in tourism: Concepts and analysis. Routledge.
Wuest, B. E. S., Tas, R. F., & Emenheiser, D. A. (1996). What do mature travelers perceive as important hotel/motel customer service? Hospitality Research Journal, 20(2), 77-93. https://doi.org/10.1177/109634809602000207
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56. https://doi.org/10.1016/j.tourman.2003.08.016
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).