Developing Sustainable Entrepreneurial Intentions among Business Students by Way of Attitude and Awareness of Personality Traits
DOI:
https://doi.org/10.31305/rrijm.2025.v10.n2.029Keywords:
Technopreneur, Sustainable Entrepreneurship, Innovativeness, Sustainable Social Business, ProactivenessAbstract
The rise of new businesses fuels economic growth and is significantly driven by individuals' entrepreneurial intentions. This study examines how various identified factors impact the entrepreneurial goals of university students. It aims to explore different personality traits and other precursors influencing sustainable entrepreneurial intentions. Data was collected from 320 respondents through a structured questionnaire using a 5-point Likert scale and a purposive sampling method. The key constructs analyzed as predictors of entrepreneurial aspirations included proactiveness, risk-taking propensity, need for achievement, entrepreneurial attitude, awareness, innovativeness, entrepreneurial intention, and sustainable social business. The findings indicate that entrepreneurial intentions play a mediatsing role in achieving Sustainable Social Business.
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