The Rise of Indian Mall Culture and The Shopping Habits of the Middle Class

Authors

  • Dr. Sameer Kumar Tripathi MBA, Ph. D in Management

DOI:

https://doi.org/10.31305/rrijm.2023.v08.n05.021

Keywords:

Mall Culture, Shopping Habits, Middle Class, Consumer Behavior, India, The Retail Environment

Abstract

This paper looks at the rise of mall culture in India and how it has changed the shopping habits of people in the middle class. India's shopping scene has changed a lot in the last few decades, especially since modern shopping malls have opened in most of the country's big cities. These stores have become places where people go to relax, have fun, and shop. They meet the changing needs and wants of the growing middle class. The goal of this study is to find out what makes malls so famous and how consumer behavior in this age group is changing over time. The study is based on a thorough review of the existing literature and surveys and interviews with middle-class shoppers in urban areas to get first-hand information. The research shows that the Indian middle class has embraced the mall culture for many reasons, such as the convenience of being able to buy everything in one place, the ability to buy foreign brands, better infrastructure, and better shopping experiences. Malls have a lot to offer, from clothing and electronics to food and leisure. They have everything a customer could want under one roof. The study also shows some interesting shopping habits and tastes of people in the middle class. It looks at how income levels, changes in living, and exposure to global trends affect what people buy. The research shows how quality, brand awareness, and the move from traditional markets to organized retail spaces are becoming more important. The study also talks about how social media, e-commerce, and digital marketing affect how people in the middle class shop and what they decide to buy. Understanding how the middle class in India's shopping habits are changing and how mall culture is growing is important for marketers, retailers, and lawmakers. It gives businesses useful information about what customers want, so they can change their tactics and products to meet those needs. The results also shed light on the socioeconomic changes, lifestyle changes, and goals of India's middle class. This helps us learn more about how India's retail landscape is changing.

References

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Published

15-05-2023

How to Cite

Tripathi, S. K. (2023). The Rise of Indian Mall Culture and The Shopping Habits of the Middle Class. RESEARCH REVIEW International Journal of Multidisciplinary, 8(5), 160–165. https://doi.org/10.31305/rrijm.2023.v08.n05.021