Effect of Advertisement on Consumer’s Behavior of women with Special reference to Deoghar district of Jharkhand
DOI:
https://doi.org/10.31305/rrijm.2022.v07.i06.020Keywords:
Advertisement, consumer behavior, media platformAbstract
A consumer buys an item so that his needs are fulfilled. If the level of satisfaction remains low after purchasing an item, then the consumer will not purchase that item. Whereas the main objective of a producer is to sell more and more goods and services to get maximum profit. In both the cases, the buyer needs knowledge about the goods and the sellers about the needs of the buyers. Consumers acquire knowledge through various media platforms, while producers reach out to consumers about their goods and services through various media platforms. It is clear from the study that female consumers are more influenced by various popular media sources like Facebook, YouTube, TV etc.
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