SOWMIA, Rajan K; JOHN, Biju M. A Synthesis of Brand Awareness in Kerala’s Commercial Banks: Assessing the Effect of Demographic profile of customers and Organisational Attributes . RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 11, n. 6, p. 52–62, 2026. DOI: 10.31305/rrijm.2026.CI.v11.n06.009. Disponível em: https://www.rrjournals.com/index.php/rrijm/article/view/374. Acesso em: 9 sep. 2026.