Radhika, Vijay, and Ruchi Jain. “Inbound Marketing Strategies in the Organic Cosmetics Market: An Empirical Study of Consumer Perceptions”. RESEARCH REVIEW International Journal of Multidisciplinary, vol. 11, no. 3, Mar. 2026, pp. 178-94, https://doi.org/10.31305/rrijm.2026.v11.n03.020.