The Impact of Artificial Intelligence–Driven Recruitment on Employee Performance and Retention
DOI:
https://doi.org/10.31305/rrijm.2026.CI.v11.n06.007Keywords:
Artificial Intelligence, Recruitment, selection, employee performanceAbstract
Identification, attraction, and selection of candidates for employment inside an organization is known as recruitment. This process entails a strategic approach that is in line with the organization's objectives and culture; it is not only about filling positions. AI is often linked to efficiency and automation, its real potential in change management is in addressing the human aspect of transition. The stakes are bigger than ever for HR directors, talent acquisition managers, and people operations teams as the workplace rapidly changes. The goal of the current study is to shed light on how businesses might use artificial intelligence in hiring and selection to promote long-term employee retention, improve employee performance, and make better hiring decision. For the purpose of the study, a self-designed questionnaire was developed and distributed among employees working across different sectors and professions to collect relevant primary data. Correlation was used in the study shows that there is a direct relationship between employee performance and retention levels and use of AI in hiring process.
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