Investment Behaviour of Rural Working Women: A Study with Special Reference to Nagaon District, Assam
DOI:
https://doi.org/10.31305/rrijm.2025.v10.n9.003Keywords:
Investment Behaviour, Rural Working Women, Financial Literacy, Investment PreferencesAbstract
This study examines the investment behaviour of rural working women in Nagaon district of Assam, with a focus on their preferences, influencing factors, and awareness levels. Primary data were collected from 150 respondents through a structured questionnaire, and analysis was conducted using percentages and the Chi-square test. Findings reveal that savings accounts are the most preferred investment avenue, followed by insurance and recurring deposits, reflecting a preference for safety and liquidity. Awareness of modern instruments like mutual funds and PPF/NSC remains very low. The study highlights the need for financial literacy and policy measures to promote diversified investments.
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Shwetha, & Swathi, U. (2020); Saving and investment habits of women in rural area with reference to rural areas of Udupi District. International Journal of Management and Commerce Innovations, 8(2), 345–352.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).
